Timeless value

Since 1916

Today, the watch stands as a distinctive piece of that history — bringing together Swiss horological tradition and the enduring legacy of one of the most celebrated exhibitions of the 20th century.

History

announcement

01
03
2027

Swiss Craftsmanship and Timeless Value

Based in Grenchen, Switzerland, H. Hofer produced high-quality timepieces under the HOVERTA name. The collection included solid gold watches, automatic movements, and special editions, with a focus on craftsmanship, reliability, and strong value for money. The brand has a particularly strong presence in the U.S. market.

official watch of the Universal and International Exhibition Montreal in 1967

HOVERTA is associated with Expo 67, the Universal and International Exhibition held in Montreal in 1967. The watch represents a connection to one of the defining international exhibitions of the era, bringing together innovation, design, and culture from around the world.

SINCE 1916

Decates of craftmenship

Timeless value

This is our historic timeline

From our beginnings to where we are today, our journey has been shaped by passion, dedication, and a commitment to what we believe in.

1916

All started with Hermann Hofer

Hermann Hofer began an apprenticeship as a watchmaker and later established his own workshop in Grenchen, Switzerland, laying the foundation for what would become a lasting name in watchmaking.

1926

HOVERTA Is Born

The name HOVERTA is officially registered as a trademark for watches and movements, marking the formal beginning of the brand's identity.

1952

The ROTOMATIC Era Begins

The ROTOMATIC automatic movement emerges, reflecting the brand's move into self-winding technology and a growing reputation for mechanical craftsmanship.

1969

Diving Into New Territory

Diver and day-date watches are documented, showing HOVERTA's expansion into tool watches built for function as much as form.

1975-77

Exploring New Horizons

The collection grows to include diver and world-time models, reflecting a broader ambition to serve travelers and adventurers alike.

1981

Entering the Quartz Age

HOVERTA embraces the quartz era, adopting Swiss ETA movements and adapting to a new period of precision and innovation in watchmaking.

2027

Something timeless is coming

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A NEW ERA BEGINS

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